You can use UTM parameters inside Markettailor to segment visitors and show them a different website experience if they match the UTM tag.
#Utm tag builder how to#
How to use UTM parameters for website personalization Typically, the UTM parameters are added to ad campaign platforms such as Google Ads and Linkedin Ads to identify what campaign drove traffic to your landing page or website. Test it out to see how to add any parameter to your link. This is why there are extra fields in the UTM link builder. Therefore you can also write your own parameters and they don't have to start with the word " utm_". UTM parameters are simply query strings which is a term used in software development. UTM content (utm_content): To distinguish between different content such as articles. On other websites, it can be related to the topic of a blog post, eg. In paid ads, it could be your target keyword. UTM term (utm_term): Any important keyword. UTM medium (utm_medium): Marketing medium formats like social, SEM, or website. Could be a specific website (such as markettailor), social media ( linkedin), app, or any other source. UTM source (utm_source): The source of your traffic. Could be anything you call it internally. UTM campaign (utm_campaign): The name of your campaign. There are 5 UTM tags that are the most commonly accepted: Copy to clipboard Copied! 5 UTM parameters to track website traffic
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